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    <content>&amp;quot;Being intelligent is like having a knife. If you train every day in using the knife, you will be invincible. If you think that just having a knife will make you win any battle you fight, then you will fail.&amp;quot;</content>
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    <content>&amp;quot;Every time engineers want to test a tweak, they run the new algorithm on a tiny percentage of random users, letting the rest of the site&#8217;s searchers serve as a massive control group. There are so many changes to measure that Google has discarded the traditional scientific nostrum that only one experiment should be conducted at a time. &amp;#039;On most Google queries, you&#8217;re actually in multiple control or experimental groups simultaneously,&amp;#039; says search quality engineer Patrick Riley. Then he corrects himself. &amp;#039;Essentially,&amp;#039; he says, &amp;#039;all the queries are involved in some test.&amp;#039; In other words, just about every time you search on Google, you&#8217;re a lab rat.&amp;quot;

Test. All. The. Time.</content>
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    <content>A great callout about user experience in an app that works with multiple languages. The author correctly identifies the problem of languages like Japanese that use multiple writing systems, but I would add Chinese to that list as well with its traditional and simplified character sets, which don&amp;#039;t all nicely map one-to-one. Chinese is massively popular on the internet, poised to surpass English in fact, and a lot of that content (from HKers, Taiwanese, Singaporeans and overseas Chinese) uses the traditional system.</content>
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