Posts tagged "success"
Seth Godin on the Value of True Fans
Successful web companies all seem to have two things in common: they have a passionate user base, and they have spent shockingly little - or nothing at all - on advertising to get them.
Some companies, like Google, Amazon and Flickr, have attracted their fans by building incredible tools. Others, like BoingBoing, by creating great content. However, no-one has done it by having an average product but running a great ad campaign. Ads and gimmicks can be good for a burst of traffic, but they're not scalable and they're not sustainable because they don't convert people into true fans and evangelists of your company.
In his new book, Tribes, Seth Godin speaks to the value of creating true fans:
Too many organizations care about numbers, not fans. They care about hits or turnstile clicks or media mentions. What they're missing is the depth of commitment and interconnection that true fans deliver. Instead of always being on the hunt for one more set of eyeballs, true leaders have figured out that the real win is in turning a casual fan into a real one.
Joey bookmarked And the Money Comes Rolling In
Joey bookmarked Jerry Seinfeld's Productivity Secret
Joey bookmarked The Effort Effect
Joey bookmarked Why Talent Is Overrated
Joey bookmarked Teddy Roosevelt - To the Man in the Arena
"It is not the critic who counts, nor the man who points how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly...who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at best, knows the triumph of high achievement; and who, at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." - Theodore Roosevelt, 1910
Joey bookmarked Is Effort a Myth?
Joey bookmarked Little Scraps
Joey bookmarked Bravery And Wall-e
Joey bookmarked Is It Worthy?
Joey bookmarked If You Want The Prize, Focus On The Target
