Joey Schoblaska | Posts tagged "marketing"

Successful web companies all seem to have two things in common: they have a passionate user base, and they have spent shockingly little - or nothing at all - on advertising to get them.

Some companies, like Google, Amazon and Flickr, have attracted their fans by building incredible tools. Others, like BoingBoing, by creating great content. However, no-one has done it by having an average product but running a great ad campaign. Ads and gimmicks can be good for a burst of traffic, but they're not scalable and they're not sustainable because they don't convert people into true fans and evangelists of your company.

In his new book, Tribes, Seth Godin speaks to the value of creating true fans:

Too many organizations care about numbers, not fans. They care about hits or turnstile clicks or media mentions. What they're missing is the depth of commitment and interconnection that true fans deliver. Instead of always being on the hunt for one more set of eyeballs, true leaders have figured out that the real win is in turning a casual fan into a real one.

January 20, 2009 in marketing, success, tribes

Joey bookmarked Do Ads Work?

January 03, 2009 in advertising, marketing

Joey bookmarked Seth Godin on Sliced Bread

October 14, 2008 in business, design, marketing, media, psychology

Joey bookmarked Reaching The Right People

September 02, 2008 in business, marketing, promotion

Joey bookmarked Little Scraps

August 01, 2008 in business, marketing, success

Joey bookmarked Bravery And Wall-e

July 01, 2008 in design, marketing, sethgodin, success, work

Joey bookmarked Not So Grand